RLD Final Study Guide

Sideman
restricts how much time an artist can perform on a song. Also does not allow the artist’s name or picture in the artwork
Midprice
at least $2 but not more than $3 less than SRLP and not before 18 months after the release (artist will receive 75% royalty)
The Union AFM is for
Musicians
Budget
more than $3 less than SRLP and not before 36 months after the release (artist will receive 50% royalty)
Royalty
New artists typically receive 8 – 12%, established artists typically receive 18%
Work For Hire
The record label is the author and owns the copyright because the artist is deemed this
Sync License
licensing music in commercials, tv shows, movies, dvd’s, or video games
Greatest Hits
The label promises to usually only put one during the term and one after the expiration of the contract
Owner of the masters (in most cases)
Record Label
Artists must get this before delivering a multiple record set to the label
Prior Approval
Free Goods
albums that are given away for promotional or marketing purposes
Coupling
putting music on a compilation CD
all advances are paid back to the record label, these are
recoupable
Term
the length of the contract
the union AFTRA is for
Vocalists
if the producer of an album receives royalties they are taken out of
The artists royalties
2007 % of market
UMG 31.9% (slight increase from 06)
SonyBMG 24.97% (27.44% 06)
WMG 20.2% (18.14% 06)
EMI 9.37%
Total 86.44%
The four majors control
over 86% of the industry
The technical distinction of a major vs indie
a major owns the distribution (exception is Koch)
Our distinction of a major vs indie
a major owns worldwide distribution
2007 Sales
Overall music sales
1.369 billion
14% increase
Total CD sales
511.1 million units
17.5% decrease
$7.45 billion in revenue

Last week of 2007
58.4 million units
Biggest ever

Digital Sales
2007 Digital tracks
844.2 million
45% increase
2007 Digital albums
50 million
53% increase

2007: 23% of all music purchases

We Will Write a Custom Essay Specifically
For You For Only $13.90/page!


order now

2006: 16% of all music purchases

2005: 9% of all music purchases

2007 Mobile Formats Sales
361 million units (14.6% increase)

Master ringtones (about 220 million)

2007 Sales Drops by Genre
Rap 30%
Alternative 19.2%
R&B 18.3%
Country 16.3%
History
1980s CDs introduced

1988 CDs outsell vinyl

1990 Increase in sales – replacement cycle

1992 CDs surpass cassette tapes

1994 20% increase in Sales
Best Buy & Circuit City entered the market

1995 Replacement cycle complete
Traditional retail struggling

2000 Internet took over – especially hitting hard the
CD singles sales
Market continues to decline

In terms of an artist, what is a label interested in?
The artist’s music and image
The artist’s confidence in who they are
Their experience and seasoning as an artist
The artist’s uniqueness
Strength of the artist’s manager
If the artist has an existing publishing deal
How much touring has the artist done? How much is planned?
Sponsorship and merchandise deals
Experience selling tickets and recordings
Internet traffic to the artist’s social networking sites
The existing fan-base . Who should the target market be?
Publicity, awards, talent shows, etc
Commercial viability
What should the manager know about the label being approached?
Recent history of label album and single sales
Politics of the label
Recent personnel changes at the label
US Top Sellers ?(first 4 months)
2008
1 artist sells more than 1 mill
Jack Johnson
15 titles debut 100k or more

2007
3 artists sell more than 1 mill
Daughtry
Akon
Norah Jones

19 titles debut 100k or more

Top Sellers of 2007
Josh Groban
High School Musical 2
Eagles
Alicia Keys
Daughtry
Hannah Montana 2
Linkin Park
Fergie
Taylor Swift
3.7 million
2.9 million
2.6 million
Top Sellers of All Time
29 mill: Eagles: GH

27 mill: Michael Jackson: Thriller

23 mill: Led Zeppelin: IV
Pink Floyd: The Wall

22 mill: ACDC: Back In Black
Garth Brooks: Double Live

21 mill: Billy Joel: GH Vol I & II
Shania Twain: Come On Over

20 mill: The Beatles: White album

19 mill: Fleetwood Mac: Rumours
Boston: Boston

17 mill: Garth Brooks: No Fences
The Bodyguard

A & R
Artists And Repertoire
The Unions
AFTRA
American Federation of Television and Radio Artists (for vocalists)
AFM
American Federation of Musicians
A&R Department
the ultimate job is to acquire masters for the label to market
Product Development/Product Managers
manages the artist through the maze of the record company and its needs from the artist
business affairs department
lawyers, accountants, reside at this label
promotion department
secures radio airplay
Creative services department
in charge of imaging, graphics, photos, and design
Sales and marketing department
sells product into retail and creates visibility of the product at the consumer level
SLRP (suggested retail price)
set by the record label and is based on cost of the recording project, the artists status, genre of music, competitive landscape, and what the market will bear
Card Price
the dollar figure that is set by the distribution company that sells the product
Promo Tour
Not intended for the public
To promote the product to the industry
Visit press & retail
Push music to radio stations
Meet program directors
On-air interviews
Private concerts
Radio Promotions
Markets
Shares
Types of Stations
National Airplay Charts
Playlists
Joint promotion
record labels team up with retail chains
Pull effect
Targets potential buyers using
Push effect
Influence radio & retail using
Trades
Billboard
CMJ
R&R
Newspapers
New York Times
Wall Street Journal
Online
Music Industry News Network
Music Dish
Hits Daily Double
Recordlabelresource.com
Books
The Complete Guide to Starting a Record Company by Keith Holzman

This Business of Music by Sidney Shemel and M. William Krasilovsky

Start & Run Your Own Record Label by Daylle Deanna Schwartz

Set Up
Name
Logo
Trademark
Internet Domain
UPC Code
Publishing ?
Product Manager
Artist Development
Target Audience
Budget
Schedule
All Marketing Efforts

Leave a Reply

Your email address will not be published. Required fields are marked *

x

Hi!
I'm Erick!

Would you like to get a custom essay? How about receiving a customized one?

Check it out